Our Mission

To empower manufacturers, importers, and consumers across Africa with simple, reliable product authentication technology that builds trust and protects against the $4.3 billion counterfeit goods market.

Our Vision

A counterfeit-free Africa where consumers can confidently trust the authenticity of every product they purchase, supported by cutting-edge verification technology.

Our Story

consumerGUARD Africa Verification Solutions emerged from a critical need to address the growing counterfeit crisis across the African continent.

Our founders recognized that traditional authentication methods were failing consumers and brands alike. Scratch-off panels were easily replicated, hologram stickers could be counterfeited, and complex verification processes discouraged consumer adoption.

The solution was elegantly simple: leverage the ubiquity of smartphones and QR code technology to create an instant, tamper-evident verification system that anyone could use, anywhere, anytime.

Today, we're proud to serve hundreds of brands across multiple industries, from pharmaceuticals and food & beverage to electronics and automotive parts, providing them with the tools they need to protect their reputation and their customers.

consumerGUARD Africafounding story

Our Journey

Key milestones in our mission to eliminate counterfeits across Africa.

2021

Company Founded

consumerGUARD Africa spun out of Qurious Consulting, officially registered in South Africa with initial seed funding.

2022

First Pilot Programs

Launched pilot programs with 5 major pharmaceutical companies across South Africa and Kenya, verifying over 100,000 products.

Technology Platform Launch

Released our full-scale verification platform with real-time analytics, API integrations, and multi-channel support.

2023
2024

Pan-African Expansion

Expanded operations to 8 African countries with over 200 brand partners and 5 million product verifications completed.

Strategic Partnerships

Formed key partnerships with major distributors, regulatory bodies, and technology integrators across the continent.

2025

Our Core Values

The principles that guide everything we do.

Trust & Transparency

We build solutions that create transparency in supply chains and restore consumer confidence in authentic products.

Innovation

We continuously evolve our technology to stay ahead of counterfeiters and serve our customers better.

Collaboration

We work closely with brands, regulators, and communities to create comprehensive anti-counterfeit ecosystems.

African Focus

We're committed to solving Africa's unique challenges with solutions designed specifically for African markets.

200+
Brand Partners
5M+
Products Verified
8
Countries Served
99.8%
Uptime Reliability

Ready to Join Our Mission?

Partner with us to protect your brand and build consumer trust across Africa.